A decade ago we haven't even come across the term facebook or twitter and social media was alien to us but today Social Media Marketing is the most popular and worthy marketing tool known to human species. The reason is because social media has become part and parcel of our life.
Every Tom, Dick and Harry has access to social media hence marketing in that is the best possible option to attract customers and gain benefits that you never expected.
Once you create a facebook and twitter page for your account lots of people come to know about your product.
This reduces the cost of putting hoardings all over the city. Facebook fan page is like a hoarding that is kept in a place where the whole world can see. Additionally, you can create funny videos and pass it on in the internet via YouTube or optionally you can create a great landing page in facebook.
The best way to seek attention from customers is to put some promotional offers, conduct games, lucky draws, give free vouchers, etc. Social media can be used as an efficient way to make this possible. You can put an offer on your product and ask the people on facebook to like your page in order to obtain this offer. Now you have your product sold and also the likes for your page gets high. Likewise you can try different tactics to obtain customers.
Social media helps you to spy legally yet stealthily. You can follow your competitors and find out more about their offers, deals and also what they are up to. This is known as competitive intelligence. By gathering these details you can successfully offer your customers better deals than them.
Your newspaper ads or hoardings doesn't speak to your customers but by creating a fan page or twitter page you can interact with customers and get to know what they actually need and what they feel about your product. By doing this you can add a personal touch to the marketing technique. Moreover, even after so much advancement in technology people feel comfortable in chatting with a human than mailing their needs via computer. One more advantage of this human interaction is that the customers will have more trust on you when you speak to them personally. If you can't allocate time them you can deploy people who are good in public relations for this job.
These are the vital few of the trivial many benefits of Social Media Marketing. Apart from benefits to your business the Social Media Marketing can help you in many other ways also. Firstly, it helps in improving customer relationship with you and also makes customer service much easier. Secondly, it also aids you in recruiting people since you can provide jobs online for your company. Finally, this method is less tiresome and more fun to do; who will say no to sitting on facebook and updating every now and then? All these put together makes Social Media Marketing the most popular marketing strategy.