Any business needs a little amount of data analysis for its successful running. Data analysis is the process by which the sales, gain-loss ratio and other market details are analyzed. Let me define the term Web Analytics to the people who are novice to it; "Web Analytics is the procedure for evaluating the statistics of the site and also analyzing its traffic behaviors." The reason why I start this post with data analysis is that Web Analytics is closely associated with the former.
Of late Web Analytics is gaining a wide popularity like how data analysis gained a decade ago. Web Analytics not only helps you with statistics but it also helps you in different things which you are unaware of. The benefits of Web Analytics are as follows;
1. Who Visits You?
Web Analytics is the best way to track your Visitors. You will know how many people visit your web site daily, how many of them are genuine and how many of them are repeating Visitors. Additionally you can even know their IP and host thereby you can also segregate them according to the location. Another interesting use of Web Analytics is that it can also let you know how long the visitor stayed on your site and did he actually read your contents or merely strayed around, etc.
Once you are clear with who visits your website you can easily optimize it according to their needs. You can recognize from the user activities what you need to change and what you need to add to make your website user interactive. You can also customize it to suit majority of the user needs because giving what customer wants is the key to success.
Once you are optimized the immediate next benefit for you is through your E-marketing plan. You can opt in for any of the sales or E-marketing which are readily available in the internet. One of the best techniques is PPC or Pay Per Click advertisements. These advertisements can gain you money if the user just clicks it. Now you can think that this can be achieved without Web Analytics however the key here is using Web Analytics you can provide the advertisements also according to the customers' needs. Therefore the customer will feel as if he is in his own page and not yours.
4. Key Performance Indicators:
If your web page provides online shopping or purchase then you need to also keep track of key performance indicators like bounce rate, time taken to end a transaction, purchase rate, shipping details etc. All these can be effectively managed using Web Analytics.
If you into web service then you can't survive without user satisfaction and for user satisfaction you definitely need web analysis. Without Web Analysis monitoring of Visitors and other marketing and sales details would be very tough. Moreover the prospect of customization and optimization according to customer needs will become tedious therefore we need to concentrate on Web Analytics as much as we concentrate about the design of our webpage. Furthermore the Web Analytics updates you in real time which is the need of the hour; you can be sure of no delay in Web Analytics. The information it provides is hot and new. Have you tried Web Analytics? Share your experience with us.